fitness · personalized · brutal · kind

Drop it.
Then drop in.

Eight programs, one AI coach, and the most ruthless habit-tracker you'll ever love. Built for the streak that sticks.

12kActive members
4.9★App store rating
68%90-day retention
good morningMarco
M
today · day 18

Squat day, heavy.

48 min · 5 lifts

We don't care what your goal is.
We care that you actually drop it.

— the drop it doctrine

21 screens · 1 app

Everything you need.
Nothing you don't.

Built end-to-end. No bouncing between four trackers and a notebook.

AI Coach

Conversational adjustments to your plan, daily. It asks better questions than your trainer did.

Live workout

Set tracker with auto-rest, video cues, and ask-coach in the rest interval.

Cookbook

142 recipes that respect your macros. Servings scale, ingredients sync to a grocery list.

Hydration

Tap to log. We nudge you at the right hour. Goal scales with training day.

Analytics

Volume, tonnage, RPE, sleep, heart rate — graphed without making you a data analyst.

Challenges

Friendly pressure. Real rewards. Daily check-ins, podium boards, custom challenges.

Progress photos

Side-by-side compare slider. Weekly check-ins. Look back six months in three taps.

Calculators

1RM, plates, BMI, TDEE — with the methodology explained. No more rack math.

Leaderboards

Global, friends, local. XP, volume, streak — switch the lens, watch your rank move.

word on the street

People who showed up kept showing up.

★★★★★
"I used three apps before this. Now I use one. My deadlift is up 22 kg and I haven't missed a Monday since February."
MKMira K.Member · 8 months
★★★★★
"The coach actually noticed I was overtraining and forced a deload. I would have just kept pushing."
DLDevon L.Member · 14 months
★★★★★
"First 30 got me back. It's not magic — it's that someone finally told me exactly what to do."
PNPriya N.Member · 4 months

pricing

Less than your gym.
More than your coach.

14-day free trial on every plan. No card on free. Cancel any time.

Free

For the curious. The first taste.

$0/forever
  • All programs
  • Unlimited AI coach
  • Full cookbook
  • Challenges & boards
  • Auto-deload
  • Apple Health / Garmin
Start free
most popular

drop+

Everything. The version most people pick on day three.

$12/month
  • All programs
  • Unlimited AI coach
  • Full cookbook
  • Challenges & boards
  • Auto-deload
  • Apple Health / Garmin
Start drop+ free

Squad

For pairs and small teams. 4 seats.

$32/month
  • All programs
  • Unlimited AI coach
  • Full cookbook
  • Challenges & boards
  • Auto-deload
  • Apple Health / Garmin
Start a squad

questions

Hopefully answered.

Is the AI coach actually useful or is it just chat?
It reads your last 90 days — sets, sleep, RPE, even what you logged eating. It nudges loads up or down, suggests deloads, swaps exercises when you're stuck. You can ignore it. Most people stop ignoring it by week two.
Do I need a gym?
No. Two of our eight programs are bodyweight-only (First 30, Hotel Room Hero). The rest assume some equipment, but coach will swap any exercise for what you actually have.
I've never trained. Will this work for me?
First 30 is built for you. Three sessions a week, no gym, real video cues. By day 30 most beginners are squatting bodyweight with clean form.
What about nutrition? Do I have to count macros?
Optional. The cookbook gives you meals that hit your target. Log meals or don't — the program still works. Tighter goals (cuts, bulks) are easier with logging.
Can I bring my own program?
Yes. Import a PDF or just tell coach what you want — it'll structure it, schedule it, and adapt it from there.
What if I cancel?
Your data is exported to CSV. Your logs are yours. No dark patterns, no "we deleted your streak" emails six months later.

drop in.

Pick the version of you that scares the current one.

14 days free. Two minutes to start. No card, no commitment, no spam.

★ 4.9 · 12k reviews · Featured by Apple in 2025