the rule
One thing daily.
Programs that bend to your schedule, not the other way around. Miss a Tuesday? The plan re-stitches itself. The streak is sacred; the calendar is a tool.
about
For people who show up.
We built Drop It because most fitness apps treat the workout as the product. The workout is the easy part. The hard part is showing up tomorrow, and the day after that, and the day after that.
the team
Athletes + engineers.
Built in equal parts by lifters, runners, and recovered desk athletes. Coached by working PTs. Every release goes through a real 30-day program before it ships.
coaches
The people who write the programs.
Strength & power
Marco V.
14 years coaching. Programmed for two national-level lifters. Believes in pause squats and slow eccentrics.
Fat loss & nutrition
Iris L.
RD with 8 years in clinical practice. Hates diet culture, loves carb cycling. Built the cookbook.
Beginner / habit
Rea P.
Group fitness lead. Specialises in the first 30 days — the only window that matters.
Mobility & recovery
Tomas K.
PT with a chip on their shoulder about office workers. Wrote Quiet the Noise. Hates the term 'wellness'.
Programming & athlete dev
AVG
Programmed the legacy Drop It catalogue. 11 programs, 200+ exercises, 21 weeks of beginner ramp included.
Squad coach
You
Run a small squad? We surface your sessions to your members and pay you out monthly. Apply via /contact.
Drop in. We'll handle the calendar.
14 days free. No card to start.
Start free trial